"Power Pins" anyone?

OK, so I'm always a little naturally suspicious of anything that changes the physics of the guitar as we know it.

Recently there's been a decent advertising splash in the guitar mags for "Power Pins" manufactured by Bigrock Engineering, that describe a new way to anchor strings to the bridge. A big benefit is said to be the protection of the bridgeplate.

In one of their print ads, one benefit is touted as being "decreased string angle" at the saddle, which supposedly helps something? Interesting that particular "benefit" is missing from the website. http://www.f1pick.com/bridgeplate.html

Maybe they'd be an alternative to help salvage a really chewed-up bridge plate?

I have no dog in the fight... don't own any, never seen 'em in action, nothing. But I'm curious if anyone here on the board has used them and, if so, what the thoughts might be.